Creativity thrives on strategy.
Strategy thrives on structure.
Fractional strategic and operational leadership for production companies, post houses, and creative businesses ready to grow with intention.
You’ve built something remarkable. Let’s build the business to sustain it.
The Ceiling of Craft and Hustle…
Creative companies are built on instinct and drive. But eventually ambition outgrows the systems you’ve bootstrapped together. When your time and attention become the bottleneck to growth, you need an experienced hand to help you level up.
…That’s where I come in.
👋 Hi, I’m Drew.
I help creative businesses build the foundation that lets bold ideas flourish. The best work happens when talented people have the right systems behind them.
For more than 15 years, I’ve worked across operations, strategy, and production with some of the industry’s top directors, editors, and producers. Along the way, I’ve helped companies grow from scrappy beginnings to tens of millions in annual billings — and picked up a few Cannes Lions Grand Prix along the way.
That’s why I started Part&Parcel: to give creative companies an experienced partner who’s been there, who gets it, and who can help them scale without the overhead of a full-time executive.
What I Actually Do
I help creative companies grow with clarity — building systems and structure that support your work, your people, and your ambition.
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Take on bigger projects and clients with confidence, knowing your systems are built to protect what makes your work exceptional.
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From attracting and retaining top talent to strengthening ties with agency and brand decision-makers, I help you build the kind of network that fuels sustainable growth.
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Workflows and structures that remove bottlenecks and reduce friction — giving your team consistency, clarity, and more energy for the work itself.
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Scaling, launching, or navigating change — I help you align vision with structure so growth is intentional, not accidental.
How I Approach the Work.
I take a holistic view — aligning people, workflows, and growth strategy so the business strengthens as a whole. The result is sustainable growth that never sacrifices what makes you exceptional.
Bold ideas are only as strong as the systems behind them.
You're Too Kind...
You're Too Kind...
“Plain and simply, Voyager would not be where we are today without Drew’s strategic advice and good counsel. At every turn he’s helped us grow our business responsibly while navigating the ins and outs of the commercial world and staying one step ahead of potential pitfalls.
Whether it’s developing a road map to our goals and updating it as new developments occur, serving as our chief sounding board for new ideas and tactics, or fleshing out unique ways to position our company and its offerings, Drew approaches every aspect of the work we do together with great prudence and overwhelming dedication.
In him we’ve found not only an invaluable consultant but also one of our greatest champions; I can’t imagine doing this without him.”
— Andrew Hutcheson, Executive Producer and Co-founder of Voyager and Leap Year
“There are so many projects that arise in the course of any given week requiring the attention of someone who isn’t mired in the day-to-day running of a company. This is where I found Drew Baldwin to be an exceptional thought partner—and someone who could get things done.
From brainstorming new business opportunities, to leading a website redesign, to implementing systems for better workflow, Drew was able to focus on myriad projects and bring them to fruition.
The to-do list I once dreaded became something I could act on with confidence, knowing there was someone working alongside me who truly understood the business and our people, but wasn’t weighed down by all the quotidian responsibilities.
This fractional relationship is a perfect fit for a small company seeking high-level support while balancing limited resources.”
— Stephanie Apt, Former President of Final Cut
In Good Company…
☎️ Ready to Talk Shop?
If you’re at a crossroads—or just tired of reinventing the wheel—let’s talk it through.
No sales pitch. Just a straightforward conversation about what you’re working toward and what’s standing in the way.
Prefer email? → drew@partparcel.tv