Creative production thrives on strategy. Strategy thrives on structure.
Fractional strategic and operational leadership for creative businesses ready to scale without sacrificing what makes them exceptional.
👋 Hi, I’m Drew.
Creative production needs structure to scale. I help build it—without getting in the way of what makes you great.
For over 15 years, I’ve worked across production, post, and creative strategy—partnering with directors, editors, and producers on award-winning campaigns and companies that grew from scrappy to eight figures.
I started Part&Parcel to offer fractional leadership built for the realities of creative businesses. No fluff, no full-time overhead—just the operational and strategic support you need to grow on purpose.
Every creative business is different, and the systems that work need to fit your team, your clients, and your creative process. I'm not about cookie-cutter frameworks or generic best practices.
How I Approach the Work.
My approach is grounded in respect for the creative process and a practical understanding of how creative businesses actually work. I've been there—I know what it's like when a client changes everything at
the last minute, when you're trying to scale without losing what makes you special, when you need systems that enhance creativity instead of getting in the way.