Creativity thrives on strategy.

Strategy thrives on structure.

Embedded strategic and operational leadership for the founders, EPs, and MDs running production and post companies.

You built your company on creative reputation.

Let’s build the operations to match.

The Ceiling of Craft and Hustle…

Production companies are built on instinct and drive. But eventually ambition outgrows the systems you’ve bootstrapped together. You’re winning work, but you’re also the one writing the bids, managing the roster, chasing invoices, and wondering why growth feels like a trap.

When your time and attention become the bottleneck, you need an experienced hand to help you level up.

…That’s where I come in.

A smiling man with a beard, glasses, wearing a polka dot shirt, hat, and smartwatch, sitting at a wooden table in a dimly lit bar or restaurant.

Hi, I’m Drew.

I help production companies and post houses build the operational backbone that lets bold ideas flourish. The best work happens when talented people have the right systems behind them.

For more than 15 years, I’ve worked across operations, strategy, and production with some of the industry’s top directors, editors, and producers. Along the way, I’ve helped companies grow from scrappy beginnings to tens of millions in annual billings, and I may have helped picked up a few Cannes Lions Grand Prix along the way.

That’s why I started Part&Parcel: to give production companies an experienced partner who’s been there, who gets it, and who can help them scale without the overhead of a full-time executive.

What I Actually Do

You know the feeling…

You’re winning more work, but you’re still the one in every meeting, reviewing every treatment, managing every director relationship. Your team is growing, but you haven’t figured out how to get yourself out of the middle of everything. You know you need to think about the bigger picture, but the bigger picture keeps getting pushed to next quarter.

That’s where I come in. I embed with your team and work through the stuff that’s actually holding you back: growth strategy, biz dev planning, hiring, director and talent management, contracts, workflow, SOPs. And when you need specialists (accountants, reps, lawyers), I can help you find the right ones and manage those relationships so you’re not starting from scratch.

The goal is simple: build the company so it runs like you’re in the room, even when you’re not.

You got into this to make things. Now you’re writing bids, managing rosters, chasing invoices, and putting out fires. The creative work that built your reputation keeps getting pushed to “when things calm down.” Things never calm down.
You take on a project and the whole company holds its breath. Pipeline goes quiet, biz dev stops, nobody’s minding the store. Or you’ve stepped back from producing entirely and you’re not sure you even like what your job has become.
Cashflow projections, org charts, growth strategy… nobody taught you this stuff. You’ve figured it out as you go, and it’s gotten you this far. But “this far” is starting to feel like a ceiling.
You’ve been faking it till you make it for years. The good news: it worked. The bad news: you’re exhausted, you’re stretched thin, and you’re not sure what the next chapter looks like.

Let's Talk

You’re Not Saving Yourself Money.

You’re Spending Time.

You’re line producing your own jobs, managing your own post schedules, writing your own social posts, because it feels like you’re saving money. And on paper, you are. Those are all billable line items you’re keeping in-house.

But here’s what that actually costs: while you’re deep in a project, biz dev stops, the pipeline goes quiet, and every strategic initiative that could actually move the business forward stays parked on your someday list. The work that would grow your company never gets touched, because you’re too busy doing the work that just keeps it running.

You don’t need a full-time COO. You don’t need a six-figure hire. You just need a fraction of one.

How I Approach the Work.

I don’t come in with a playbook. Every company I work with is different: different founders, different creative strengths, different problems. So I start by listening, figuring out what’s actually going on, and then building around what’s already working.

The goal isn’t to turn your company into something it’s not. It’s to build the structure that lets you do more of what you’re already great at, without everything running through you.

Bold ideas are only as strong as the systems behind them.

You're Too Kind...

“There are so many projects that arise in the course of any given week requiring the attention of someone who isn’t mired in the day-to-day running of a company. This is where I found Drew Baldwin to be an exceptional thought partner—and someone who could get things done.

From brainstorming new business opportunities, to leading a website redesign, to implementing systems for better workflow, Drew was able to focus on myriad projects and bring them to fruition.

The to-do list I once dreaded became something I could act on with confidence, knowing there was someone working alongside me who truly understood the business and our people, but wasn’t weighed down by all the quotidian responsibilities.

This fractional relationship is a perfect fit for a small company seeking high-level support while balancing limited resources.”

Stephanie Apt, Former President of Final Cut

“Plain and simply, Voyager would not be where we are today without Drew’s strategic advice and good counsel. At every turn he’s helped us grow our business responsibly while navigating the ins and outs of the commercial world and staying one step ahead of potential pitfalls.

Whether it’s developing a road map to our goals and updating it as new developments occur, serving as our chief sounding board for new ideas and tactics, or fleshing out unique ways to position our company and its offerings, Drew approaches every aspect of the work we do together with great prudence and overwhelming dedication.

In him we’ve found not only an invaluable consultant but also one of our greatest champions; I can’t imagine doing this without him.”

Andrew Hutcheson, Executive Producer and Co-founder of Voyager and Leap Year

"Drew has been a game-changer for us. Far & Away simply wouldn’t be where it is today without his perspective and guidance. When it became clear our old brand no longer represented who we were or the kind of work we wanted to be known for, Drew led us through a full rebrand that reflected the craft, sincerity, and heart behind what we do. Whenever we reach a crossroads—whether creative or strategic—Drew has this knack for cutting through the noise with honesty and insight, grounding us in what matters and helping us chart a clear path forward. We don't know where we'd be without him."

Ben Consmueller & Ilia Lipsman, Co-founders of Far & Away